Turama

 
turamaTurama.jpg

MEET TURAMA.

She’s 9 years old, she’s a bit chatty but she only speaks about the dark things. She’s the creation from my first logo design project, and it was tailored for a fictional horror design company, Turama Design.

I was experimenting with multiple typefaces at the time I created this. While it was one of my unrefined early projects, it has a sense of playfulness that I don’t what to lose.

I was experimenting with multiple typefaces at the time I created this. While it was one of my unrefined early projects, it has a sense of playfulness that I don’t what to lose.

Here’s Turama’s best friends, Flora.

Here’s Turama’s best friends, Flora.

Letterhead for Turama Design

Letterhead for Turama Design

flora.jpg

MEET FLORA.

Flora is Turama’s best (imaginary) friend. While I was really into the idea of showing the dark side of the imagination, I was thinking about the Red Spider Lilies, which, in many east Asian myths, grew at the riverbanks between life and death.

 
I created the name of Turama by rearranging the word “trauma.“

I created the name of Turama by rearranging the word “trauma.“

How turama got her name.

And it’s not hard to figure it out if you put the characters of Turama from the lightest to the darkest, then add the red “a.” The idea of trauma is how I see horror and fear. There are jump scares and things that scare you simply because they look too weird, but the deepest fears always lies within traumas and what had caused them. So in one sense, Turama could be the fear living inside you, a trauma with a twisted name.

 
 

tURAMA’S GENESIS

When I took my motion graphic class, my first idea was to animate Turama, and I want her to have a story. Where does she come from? Why would she be a symbol of fear and an implication trauma? I took the idea of Genesis in the Bible where Adam and Eve committed the first sin and led to the Fall.

 
Turama generated from the chaotic codes

Turama generated from the chaotic codes

Turama and the world initiated

Turama and the world initiated

Turama could explore the world, but she was not allowed to touch the flower

Turama could explore the world, but she was not allowed to touch the flower

But the flower tempted her. “Reach to me,“ said the flower.

But the flower tempted her. “Reach to me,“ said the flower.

Turama reached for the flower. Out of curiosity, maybe; she went against her design.

Turama reached for the flower. Out of curiosity, maybe; she went against her design.

Because of Turama’s action, the program broke down, so did Turama.

Because of Turama’s action, the program broke down, so did Turama.